A user persona is used to define an ideal consumer for the audience we are trying to accommodate to. Terri Macy is a young mother who is looking to constantly keep her children engaged and learning. As a teacher, she knows the value of knowledge and learning at a young age to help inspire creativity. She often struggles to find local places that allow her children to learn by having fun. She wants somewhere that isn’t too far that focuses on the interaction of young children while not having to constantly pay large amounts of money to do so. In order to ease her struggles as a parent and to indulge in her children’s creative capabilities, she seeks out a fun, entertaining and affordable experience for her whole family.

A competitor analysis is used to highlight other entities that focus on the same values and concepts as ours. In this analysis, there are other children’s museums that focus on the same core principles as Pretend City. However, they either lack interaction (constantly changing events, new exhibits, etc.) or have a high-cost point that makes it more of a one-time attraction rather than a place where children can be comfortable and familiarized with their environment. Pretend City aims to be in the middle of this by having a high interaction with new exhibits, multiple events per week, and maintaining an affordable price point to allow families to join in the fun and excitement of young children growing and learning.